Senior Product Leader · 20+ Years in Tech
I'm Aminah Cárdenas.
Currently co-leading product at Omnicom on Omni's AI-driven Audience Creation platform. With 20+ years across product and design at Zoom, Intuit, and beyond — I set product direction, build cross-functional alignment, and bring both the business case and the user instinct to every decision.
Point of View
Speed matters, but not at the cost of coherence. Every feature ships with a clear reason and a measurable outcome.
Instinct opens doors. Data walks through them. I ground product decisions in research, not assumptions.
The best product leaders don't have all the answers — they ask the questions that change the direction of the room.
Design fluency isn't a side skill — it's how I evaluate tradeoffs, communicate vision, and hold the bar for quality.
Shipping is temporary. The team you build and the standards you set outlast any single launch.
When timelines compress, quality is the first thing others cut. I'm the one who pushes back — and proposes the alternative that ships both fast and right.
Track Record
Let's Connect
Whether you need product leadership, design strategy, or both — I'd love to hear what you're building.