Work Skills About Contact
15+
Years
Experience

Product Manager & Designer

I own both sides
of the product.

I'm Aminah Cárdenas.

Most teams split the strategy from the design. I don't.
With 15+ years spanning PM and UX at Zoom, Intuit, and beyond —
I close the gap between what a product should do and how it should feel.

View My Work → Get in Touch
Zoom
Paylocity
Intuit
Sempra Energy
NuVasive
Viridos
GreatCall
Webroot

Selected Work

Case Studies

01 Zoom Production Studio Product Management · Scene Builder UX · Live Event Tools ↗ 02 Zoom Session Branding Competitive Analysis · Webinar Customization · Brand Systems ↗ 03 DAISI Data Analytics Platform · Nonprofit & Gov · Scalable UX ↗ 04 GreatCall.com Accessibility · Portal Redesign · Active Aging Users ↗ 05 Intuit Internal Tooling · Slack-Native Approvals · Mobile UX ↗ 06 Viridos Biotech · Genomic Research Platform · Design System ↗ 07 PlayMG UX Audit · Experience Mapping · Investor-Ready Strategy ↗

Expertise

What I Bring

Research

  • User Interviews
  • User Testing
  • Heuristic Evaluation
  • Competitive Analysis
  • Mental Models

Strategy

  • Competitive Advantage
  • Goals Development
  • Value Innovation
  • Market Research
  • Product Roadmapping

Design

  • Design Thinking
  • Lean UX
  • Wireframes & Prototypes
  • Design Systems
  • Design Visualization

Prototyping

  • Figma AI
  • Interactive Prototypes
  • Claude & Cursor
  • Usability Testing
  • Rapid Iteration

Let's Connect

Have a project
in mind?

Whether you need a Product Manager, a Designer, or both — I'd love to hear what you're building.

Email Me → LinkedIn ↗